US group Enhanced Group to take over DEAG, owner of Nature One and Mayday
Enhanced Group has agreed to acquire about 77 percent of Deutsche Entertainment AG, which owns Nature One, Airbeat One, Mayday, Ruhr-in-Love and Syndicate. The deal concerns one of Germany’s largest electronic music festival organisers.
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The deal values DEAG at around 115 million US dollars, and Enhanced plans to finance it by issuing its own shares. Closing is planned for the first quarter of 2027, subject to usual conditions. Enhanced is mainly known for the Enhanced Games, which allow performance-enhancing substances and took place in Las Vegas in 2026. DEAG holds around 6,000 events a year, runs its own ticketing platforms and generated revenue of about 490 million euros in 2025. Enhanced does not rule out a full takeover later, and it is not yet known whether the change will affect how the festivals are run.
Read at the source: Fazemag (in German) →